Unleashing the Mobile Workforce

August 27, 2011 6:57 am 0 comments

Forrester will be hosting their “Content and Collaboration Forum 2011″ in September in Boston. During this years themed event, “Unleash the Mobile Workforce” they will cover perspectives in mobile technologies, content management, social applications and collaboration platforms.

Forrester believes that five years from now, almost half of US workers, about 63 million people, will work virtually. Forrester believes this is a dramatic shift that will “change everything” including IT department needed to create new information workplaces strategies, needed for people collaboration to delivering content experiences to better methods for delivering next generation workforce processes. Matthew Brown is the VP and Practice leader of the Content and Collaboration practice at Forrester. Their content and collaboration community offers some interesting predictions for the future.

The website information on the upcoming conference offers some insights into what a mobile workforce using content, collaboration and social application will look like for the future. Here are some of their best practices worth considering.

BEST PRACTICES from the CONTENT AND COLLABORATION FORUM 2011

SUPPORTIVE STRUCTURES: Companies must create supportive structures for the future world of work. The workforce will be more distributed and more mobile. – Rob Koplowitz, VP and Principle at Forrester

INTERCOMPANY COLLABORATION: Drive groundswell innovation, using social tools, information management practices and capability for intercompany collaboration. – Leslie Owens, Senior Analyst, Forrester Research

USE TECHNOLGY TO ANALYZE INTERACTION: Analyze employee and customer conversations for better product innovation, improved processes and competitive differentiation. – Leslie Owens, Senior Analyst, Forrester Research

CREATE INTEGRATED CONTEXTUAL EXPERIENCES: The value of Enterprise 2.0 is creating an integrated contextual experience that enables people to spend less time shifting between technology silos and getting more time getting work done. – Shiela Jordan, Vice President of Communication and Collaboration IT at Cisco Systems and head of Cisco’s Integrated Workforce Experience (IWE)

FOCUS ON WORKSPACES: Workspaces need to be inherently social, mobile, visual and virtual. Drive adoption change management. Shiela Jordan, Vice President of Communication and Collaboration IT at Cisco Systems and head of Cisco’s Integrated Workforce Experience (IWE)

SERIOUS GAMING: Use serious gaming to facilitate interactions between companies, individuals, partners and vendors. TJ Keitt, Senior Analyst, Forrest

MICROBLOGGING DELIVERS WORKER EFECTIVENESS: Use microblogging tools like Yammer to help with worker effectiveness by driving expertise across organizational and geographic boundaries, foster innovation and increase collective decision-making. – David Stewart Vice President, Platform Yammer

MICROBLOGGING BENEFITS: Use microblogging for specific benefits to your organization, such as Tieto, a leading IT service company in Northern Europe. Their benefit of deploying microblogging included: 1). visible collaboration and communication leading to project cost savings from duplication of work and reorganization of processes; 2) improved employee productivity for engaged Yammer users due to information-sharing and better access to expertise; and 3) higher employee engagement resulting in a faster onboarding for new employees. 4). Improving vertical communication between company leadership and employees and 5). Providing public record of conversation and 6) reinforcement of success drives.

SOCIAL BUSINESS ANALYSTICS: Apply social business and analytics to a business mobile device strategy to dirve new forms of user experience and productivity benefits for the business and its employees. – Alistair Rennie, General Manager, Social Business and Collaboration Solutions, IBM Social Business.

CONSUMERIZATION STRATEGY: IT needs to focus on issues needed in the consumerization issues associated with mobile devices, including: 1) linking employee mobile devices to the business’ information and process systems; 2) supporting not one but multiple mobile devices, given employee choices; and 3) ensuring that relevant information is delivered as a rich experience to the workforce. – Alistair Rennie, General Manager, Social Business and Collaboration Solutions, IBM Social Business.

MULTILINGUAL CONTENT MANAGEMENT STRATEGY: Enterprises need to determine their multilingual content management strategy by embracing the mantra of “create once, use everywhere” strategy to address the issue of globalized and localized multilingual needs for content. This also includes an adaptive strategy for the multidevice landscape. – Stephen Powers, Principle Analyst for Forrester and Tim Walters, Ph.D, Senior analyst and advisor, Forrester.

GOING CLOUD: Consider moving your email to cloud services, as did Fairchild Semiconductor, GSK, Hyatt, Panasonic and the US Dept of Agriculture. – Christopher Voce, Principal Analyst, Forrester

CLOUD EMAIL: Everyone is moving to cloud, including email and advanced collaboration tools. – Christopher Voce, Principal Analyst, Forrester

TECHNOLOGY ASSESSMENTS: Create fact based conversations with your employees by using survey methods with latest technology. Workforce technology assessments (WTAs) take requirements gathering to the next level. – Philipp Karcher, Researcher, Forrester  and Sean Sweeney, Principal Consultant, Forrester

NEXT STAGE SHAREPOINT If you are using Microsoft SharePoint, determine how you will tackle governance, information architecture, and content delivery to support an increasingly mobile and social workforce. – Alan Weintraub, Principal Analyst, Forrester

VIDEO IS HOT: Video! Conferencing, streaming, training, teleprsence – all are tools necessary in the new work environment. Have you selected the right vendors, strategies and cost models? Henry Dewing, Principal Analyst, Forrester and Philipp Karcher, Researcher, Forrester

CUSTOMER EXPERIENCES: Create customer experience applications using mobile devices. Jeffrey Hammond, Principal Analyst, Forrester and Stephen Powers, Principal Analyst, Forrester

MOBILE CONTENT MANAGEMENT: Create an enterprise content management strategy for managing mobile content. Pay attention to risk mitigation. – Alan Weintraub, Principal Analyst, Forrester

MOBILE COLLABORATION: How do you combine collaboration and mobile to create “mobile collaboration?” Is your strategy social, realtime, and document collaborative enabled? – Rob Koplowitz, Vice President, Principal Analyst, Forrester and Ted Schadler, Vice President, Principal Analyst, Forrester

PERSONAL CLOUD TRENDS: Understand how the personal cloud market like Carbonite, Dropbox, SugarSync and others are driving enterprise needs. – Frank E. Gillett, VP, Principal Analyst

REMOTE WORKERS: 66% of information workers work somewhere other than the office. TJ Keitt, Analyst and Ted Schadler, VP, Principal Analyst

SMARTPHONE STRAEGIES: One in five information workers already uses a smartphone for work – and half of those smartphones are purchased by employees. Forrester projects 120 million smartphone and 82 million tables in the hands of consumers by 2015. Are you ready for the demand of your employees for mobile content and collaboration experiences?

Go to FORRESTER SEMINAR For more information on the Forrester event.

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