This article from Mashable and Ben Parr was designed to give ideas on how to promote events using social media.
Could the same work for planning and promoting learning?
Step 1. Plan with social Media tools.
Step 2. Organizing and inviting
Step 3. Promotion and distribution
Step 4. Optimizing the event for social media sharing
Step 5. Post-even social media communication
Read the article and media suggestions here:
How could this be used in the same way to plan and promote learning ideas?