Social Gaming becomes a generational influencer

January 19, 2011 9:33 am 0 comments

Zynga, owner of famous online video games Farmville and Cityville is a trend and phenomena to be recognized. CityVille, release just months ago, is now the most popular Faebook game ever released, topping 100 million players. That is one half of all social gamers in just 40 days. I had avoided the countless invitations by many Facebook friends to come work on their Farmville farms (including even my mother’s farm!) But when CityVille came out, I had to at least sign up, and look at the concept. Since then, Cityville has been adding 400 thousand gamers a day. That is staggering.

But only 30 minutes online was enough to know how the addiction of the Monopoly like game could become addictive. I haven’t been back since.

Today, when Zynga sent me an email, inviting me to redeem 10 City Cash tokens (the value of about $1.50), it prompted me to again realize the impact of this social gaming company and trend.

Inside Network says that “2010 will be remembered as the year that games on social networks became a billion dollar business and transformed the way millions more people socialized with friends online.” However, they say the future is all about “virtual goods.”

To begin to see the impact of how social gaming will have on culture and people, it is good to begin by looking at Zynga, the leader in online social gaming.

Their company video is worth watching to get a taste of their culture.

Here is a summary of some of the key points made by the founder Mark Pincus and his team:

  • Zynga’s mission is “connecting the world through games.”
  • Social games should be playgrounds for personalities
  • Until video games came along, games were inherently social. We would play them with other people…now we think (again) who we are going to play it with – not what machine we are going to play it on
  • Social games give you the chance to create new memories and feelings with people that matter.
  • It’s almost as if we are not building games, but we are building social experiences
  • This is about the next generation of social networking. And we are just getting started.
  • We want this to be a movement – not just a company
  • We move much faster than most other people are used to.
  • Our company is based upon meritocracy. Either you are excited about that or it just fries your brain. It is all about performance, and it’s all about what works. And that is the heart of a meritocracy.
  • Build traffic or build revenue
  • Zynga is more like a lifestyle than it is a job
  • If you produce results, you get a lot coming back to you.
  • Social gaming is a historical opportunity. There is no Google of gaming. Everything is exploding around us in terms of virtual goods and social networks.
  • This is the big turning point when it becomes something that the public does.
  • The size of this is only limited by the number of people that have a device that can access our gaming experiences.
  • We can be the way that friends connect with their friends and family, and that is a really powerful place.
  • We are going to conquer the world.
  • And we are.

This is going to have an impact on the future workplace. New generations will have a new perspective in fun and social interaction.  People are interested in social experiences. Not only at home, but also at work.Social gaming is proof that we went from playing board games with each other to playing with machines, and we are not back to wanting to play with people. What does that say about the future workplaces? There is a desire by people to demonstrate and exhibit their own personality.

If Generation Y has learned to be social through gaming, then how will that culture affect the future workplace?

Leave a Reply

Other News

  • Featured A Lot Can Happen in a Year (2016 Projects)

    A Lot Can Happen in a Year (2016 Projects)

    Have you declared your learning for 2016? When the year is done – what will you have learned? How will the world be different around you? Who out there is asking the same question? Or is interested in your discoveries? When you declare your questions, it will create connections to others that want to learn with you. Here are my 2016 questions which will lead to projects. What are yours? How will we intersect? 2016 PROJECTS and DECLARED LEARNING: THE […]

    Read more →
  • Generations

    How Millennial Are You?

    We may have been born as a Millennial. Or we may exhibit behaviors as a Millennial. But what exactly does that mean. In the next couple of weeks, we will discuss the attributes of a Millennial Generation – and what that means in the workplace. For now – take the “How Millennial Are You?” Quiz – and add your score below. Did your score surprise you or was it inline with what you thought a Millennial would be? (Note – […]

    Read more →
  • New this week! Technology Distruptions Virtual Reality arrives and is game changer

    Virtual Reality arrives and is game changer

    Today, I joined 87,520 people to log on to the live announcement of the Oculus Riff Virtual Reality product launch. I am not a RPG (role playing gamer) or even any type of video gamer if I am honest. But the announcement of this product is as exciting to me as a futurist as the launch of the Apple Tablet or the Apple iPhone – both of which changed the game culturally and financially for how work will get done […]

    Read more →
  • Featured Generations New this week! Generations Exchange Needs Differently

    Generations Exchange Needs Differently

    SUMMARY: Change is happening so fast, we don’t recognize that each generation uses different methods and technology to request help. When we don’t understand it, there is the potential for frustration and unmet expectation. IMPORTANT IDEAS: Generational Empathy Need Exchange Methods The World of Asynchronous Communication. Because the world is so accelerated with change, generations are becoming more unique than in other any time in history. Generation X (born from 1964 to 1980) had 18 years too slowly make workplace […]

    Read more →
  • Featured HR Leadership Trends Predictions HR Leadership gears up for 2012

    HR Leadership gears up for 2012

    There is a great amount of great writing out there to help make us better HR executives and leaders. Here is a summary of some of the better items I am reading: WHAT ARE HR LEADERS THINKING ABOUT NOW? Kris Dunn over at Fistful of Talent (Blogger and Twitter) writes this week about HR CLEANUP. As an HR Professional – things you have to clean up after the holidays. What really happened at those holiday Christmas parties? Tim Sackett at […]

    Read more →
  • 2020 Workplace Featured New this week! Eight workplace statistics you must consider

    Eight workplace statistics you must consider

    On December 30, 2011, Gallup provided a retrospective of the top findings for 2011. Lymari Morales summarizes trends that demonstrate the sentiment of America. I have isolated 8 findings that HR and Learning professionals should be aware of. A new low 44.6% of Americans report getting their healthcare through an employer. Gallup reports that actively disengaged workers have lower wellbeing than those who are unemployed. In April, Gallup’s global employment tracking reveals that 27% of young adults in the global […]

    Read more →
  • Featured Future of HR HR 2012: Predictions and Preparations

    HR 2012: Predictions and Preparations

    What is in store for HR Technology in 2012? Bill Kutik hosted the “Fourth Annual Predict and Prepare Webinar.” Sponsored by Workday, Kutik asked three prominent HR Tech consultants on their view of 2012, especially in light of some of the consolidations happening in the HR Tech world. Kutik is the co-chair of the HR Technologies  Conference, a technology columnist for Human Resource Executive Magazine and is the host of the Bill Kutik Radio Show as well as “Firing Line […]

    Read more →
  • Featured Mobile Learning Unleashing the Mobile Workforce

    Unleashing the Mobile Workforce

    Forrester will be hosting their “Content and Collaboration Forum 2011″ in September in Boston. During this years themed event, “Unleash the Mobile Workforce” they will cover perspectives in mobile technologies, content management, social applications and collaboration platforms. Forrester believes that five years from now, almost half of US workers, about 63 million people, will work virtually. Forrester believes this is a dramatic shift that will “change everything” including IT department needed to create new information workplaces strategies, needed for people […]

    Read more →