Gemma Craven at Ogilvy reported today that “social media transformed the trade show.” Attending the Consumer Electronics Show, she reported in her blog ” CES 2011: How Social Media Transformed The Trade Show” some significant trends in the “social powered trade show.” As we think about how these items could affect HR and learning, there are also some significant impacts.
- A record number of people attended CES. This means that technology is moving faster than ever. Ideas are out. And these can and will also have an impact on corporate learning and HR.
- Bloggers attending the show made large impact. Using Flip cameras and the power of the pen, they sleuthed their way around an exhibition floor of 2,700 vendors. And they reported back, in unison a real perspective on what could be big.
- Twitter and Facebook were big as location posting sites
- Location based services, such as Foursquare, factored in.
- 80 mobile tables were introduced at this show. This confirms my belief that 2011 will, more than even in 2010 with the launch of the iPad, be the year of the tablet.
- CEA partnered with Pxyl to create a prominently displayed Social Circle. One stop locations to check in on the latest buzz from Twitter, Facebook and pictures.
- Genna talks about “empowered influencers.” This is a growing trend. Do we embrace it in HR and Learning?
If we were to treat training as a “convention or show,” then how could we encourage the same techniques?
Do you encourage blogging from your training events?
Do you set up hashtag Twitter sites for each training event?
Do you use badging, trophies and location based services such as Foursquare?
Do you employee “learning ambassadors” to reinforce your learning lessons and activities?
Do you have “socially powered” learning events?
Did you attend CES?
What do you think are lessons from this year’s CES?